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Leading Product Design at every stage

Building & scaling UX teams for over 16 years. Hands-on player-coach, commercially minded & data-driven. Experienced in marketplace, e-comm & health-tech. 

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Hi, I’m Keri, a Head of Product Design with over 16 years experience driving revenue growth through strategic design and compassionate leadership. I’ve successfully built and scaled teams from 0 to 25+ and got hands-on creating experiences that deliver measurable results.

Zoopla Plus

Hands-on design of a new subscription service for Zoopla that enables consumers access to premium UK property data. Forecast to generate a significant recurring net new revenue in 2024.

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Zoopla Leadership & Management

Built and scaled a remarkable in-house design team of 25+. Coached, managed and career developed designers across disciplines. 

Transformed the design org into a mature, high performing team. 

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Created a world class data-driven UX practice from the ground up. Established  a multi-layered Product Design and UX Research team from 0 to 15.  

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Zava Leadership & Management

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Rebranded DrEd to Zava. Rebuilt the site with a focus on patient safety and modern, responsive tech.

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Zava rebrand & rebuild

Case studies

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MOO.com  - MOO Business Services

Led the design for a B2B SaaS product, enabling businesses to easily purchase marketing stationery. Generated £2million in revenue by increasing conversion to 20%.

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"Keri and I worked together at MOO, where Keri set the benchmark for designers I want to work with. Detailed enough with her design work when the situation called for it, quick enough when it didn't, and always with high quality, considered final output. Keri was also a wonderful person to work with on a personal level, making work fun, collaborative and exciting. Would work with Keri again if I ever got the chance to."

Ali Cohen

CEO OnCare

"Keri is a strong UX leader. I had the pleasure of working with Keri for 6 months whilst working with a product team at Zava. Keri shows a supportive, professional, and thoughtful demeanour towards the people and teams she manages at Zava. Keri’s focus on people and cutting-edge methods of working makes Keri a great facilitator for building and developing a strong UX team. I would happily work with Keri again."

Graham Howe

Principal Product Designer

"Keri was a brilliant Head of. Fun to work with, empathic and a great communicator. It was a highlight for me to work with someone so caring and interested in delivering the best for the business and user experience!"

Elena Walton

Senior Service Designer

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